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Director of Marketing and Communications
SUBMITTED DATE: 12/15/2016

Director of Marketing and Communications

 Lyric Opera of Kansas City, Inc.

Kansas City, Missouri

 The Opportunity:

Celebrating 60 years in 2018 and recognized as one of the nation’s premier regional opera companies, Lyric Opera of Kansas City seeks a proven arts marketing professional to lead our marketing and communications strategy.  Joining a Company at a pivotal point in our growth and having recently defined a new strategic direction, the position demands a progressive, strategic thinker who understands the customer experience and its relationship to brand and financial success.


Reporting to the General Director & CEO, the Director of Marketing and Communications plays a crucial role on the senior management team (Chief Financial Officer, Chief Development Officer and other Directors).  S/he manages the Marketing and Ticket and Patron Services teams.  S/he will elevate awareness on a local, regional and national scale; drive single ticket, group, and season subscriber sales; and with the senior management team will develop strategies to position the company as a leader in the Kansas City Arts Community.

LOKCs Marketing and Communications team is responsible for subscription and single tickets sales campaigns, advertising, audience development, publicity, press releases, communications, forecasts, publications, community partnerships and outreach. The T&PS team is responsible for providing excellent customer service to our patrons and the sale and distribution of tickets for LOKC performances.

Chief Responsibilities: 

The Director of Marketing and Communications is responsible for the strategy, implementation, evaluation and achievement of earned ticket revenue goals and for the development and effective implementation of all Company communications. S/he is responsible for creating and managing the annual Marketing and T&PS departmental budgets, developing short- and long-term marketing and communications plans in support of LOKC productions, publications and events. S/he is also charged with managing the Company’s brand identity both internally and externally. 

The Director of Marketing and Communications is responsible for tracking and analyzing sales and attendance data to monitor and improve the Company’s sales performance.  In cooperation with the CFO, the Director will generate relevant financial analysis to assist in developing ongoing strategies to maximize ticket revenue and to create and monitor the annual budgets for both the Marketing and T&PS teams.

Key Qualities: 

  • Passion for the Mission of the Lyric Opera of Kansas City, for the power of art to impact community, and for the importance of opera in the artistic cultural ecosystem.
  • Demonstrated experience in strategic communications, media relations and marketing programs to advance an organization’s mission and goals, with specific experience in digital marketing, new media strategies and generating earned media.
  • Record of driving audience growth and maximizing ticket sales.
  • Strategic thinker who demonstrates strong analytics, sound command of technology and multi-channel messaging and distribution. Keen sense of design.  The ability to translate strategic thinking into action.
  • Excellent judgment and creative problem solving skills. Ability to make decisions in a changing environment and to anticipate future needs.
  • Proven manager of people and projects.  Ability to lead the Marketing and T&PS teams and their respective departmental budgets.  Organized and able to meet deadlines.
  • Strong leadership and interpersonal skills.  Possesses a high degree of self-awareness and personal and professional maturity.  Listens, mentors, and respects the abilities of others.
  • Outstanding written and verbal communication skills with the ability to present effectively to all key stakeholders.

    Minimum Requirements:

  • Bachelor's degree in marketing or related field.  Master’s degree preferred.
  • A minimum of five to seven years as a senior communications professional with a demonstrated history of producing outstanding results.
  • A demonstrated ability to collect, analyze and act upon financial and demographic data and use related metrics to increase the effectiveness of the marketing programs.
  • Superior knowledge of opera and the performing arts industry.
  • Demonstrate the ability to effectively manage staff.
  • Ability to collaborate with staff, professional colleagues, and supporters.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office (including; Word, Excel, Outlook, and Power Point)
  • Experience with Tessitura a plus.


As the premier performing arts institution in Kansas City, Lyric Opera strives to hire the best in the field. That is, individuals with a great work ethic, sound values, and a drive for excellence. We are a Company that celebrates diversity, and continually strives to foster a positive, flexible, engaging work environment; a place where building relationships and empowering colleagues is encouraged.

Lyric Opera of Kansas City offers competitive compensation with a rich, varied benefits package.

Application procedures and deadlines: 

 Open until filled. Complete applications will be acknowledged by return e-mail within one week of submission.

 Apply via email to:   LyricMarketing@hcapsearch.com.  Please include in Word and PDF format:

  • Letter of application that addresses your interest in this position and detailing how your experience and background matches the desired qualifications
  • Resume
  • Five professional references we may contact 

 Questions may be directed to:  Jennifer Furla, Partner/Search Consultant, jfurla@hcapsearch.com; 816-591-5493.

The Lyric Opera of Kansas City, Inc., is an Equal Opportunity Employer.  The successful candidate must pass a background screening.

About the Lyric Opera of Kansas City

Lyric Opera in Kansas City brings high quality live operatic performance to the people of the Kansas City area and a five-state region. The Company mounts productions that enrich the community it serves, as well as reflect the highest artistic standards of the profession.  Lyric Opera offers innovative and award-winning programs designed to further music and arts education both in schools and in the community and serves more than 18,000 students and educators each year. 

Lyric Opera is proud to produce at the state-of-the-art Kauffman Center for the Performing Arts.  Since moving there, Lyric Opera has taken advantage of the visionary space by staging ambitious and innovative productions of much-loved classics, such as The Magic Flute designed by Jun Kaneko, as well as rarely-performed operas like I Capuleti e I Montecchi (The Capulets and The Montagues), starring opera powerhouse Joyce DiDonato.  During the 2014-15 season the company staged a production of the Pulitzer Prize-winning Silent Night, which The Kansas City Star called, “one of its finest performances in recent memory.”

In addition to groundbreaking performances, Lyric Opera of Kansas City engages the broader  community in operatic experiences through a wide array of education and outreach programs for youth and adults, alike. 

A level 2 opera company with an annual budget of approximately $7.1 million, in 2012 Lyric Opera opened its new 58,000-square-foot opera center campus, comprised of administrative offices, a 12,000-square-foot set storage facility and full production center with a 4,500-square foot rehearsal space. 

Kansas City:

Located in the heart of the Midwest, Kansas City blends the charms of Midwestern life with the advantages of living in a large metropolitan area.   Kansas City is home to world-class museums, theaters, and extraordinary Moshe Safdie-designed performing arts center that is home to our Opera, Symphony and Ballet.  This, combined with vibrant new entertainment and shopping districts, emerging tech firms, and thousands of new housing starts in the downtown and mid-town areas, have helped make Kansas City an emerging metro ranked by publications like Huffington Post and the NY Times as one of the “coolest” or “hippest” cities in the U.S.  Since the first gallery opened there in 1985, Kansas City’s Crossroads District – home to the Lyric – has established itself as a center for emerging art and technology.  Today it is a mixed-use neighborhood with a distinctive vibe and with abundant options for living, shopping, entertainment and work.

Questions about Membership or this application? Please contact Vincent Covatto, organizational membership manager, at VCovatto@operaamerica.org or by calling 646.699.5237.
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