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Marketing and Media
Patricia Kiernan Johnson, OPERA America, Sean Bickerton, Kulture Shock Media; Kristin Cowdin, Guy Barzilay Artists;
Making Connections • 3/24/2009
You have worked hard to perfect your craft, but are your promotional materials doing you justice? This session will cover:
• Headshots and other photos
• Creating engaging Web sites
• Managing your Web image
Auditions: Fast and Frequent or Slow and Selective?
Audition Connection • 1/1/1900
Our cultural desire for instant gratification, along with the belief that more is better, can affect singers’ expectations and behaviors related to auditioning. Yes, audition information can be procured while sitting on your sofa and there are enough auditions that take place in New York in the fall and winter to feel like you are auditioning in bulk. However, by taking the time to lay thorough groundwork for the upcoming audition season, you can enhance your chances for success.
Recognizing Opera`s Trustee Leaders
Opera America Magazine • 1/1/1900
Music, rhetoric, visual art — the experimental art
form conjured by a group of Italian scholars
over 400 years ago has been a collaborative
endeavor from the beginning. Today, it takes a staggering number of personnel to make an opera production
truly sing: from sopranos to violists, riggers to wigmakers.
The ongoing success of an opera company also relies on
the collective efforts of individuals devoted to fundraising,
marketing, financial management and other crucial
administrative tasks. The volunteer leadership of an opera company — its board of trustees
— plays a vital role in the
successful management of a company’s operations.