Search the Archive
Search Field:
Search Term:
Media Type:

Top 10 Related Articles by Date Published
Article
New Membership Structure Brings Surprises
Mark Athitakis, Senior Editor, Associations Now
read here click reason why husband cheat
men who have affairs website why do men have affairs
husband cheated on me click open
go why married men have affairs
link online husband cheated on me
why do husbands have affairs I cheated on my wife redirect
my wife cheated redirect women cheat
link viagra uk without prescription generic viagra cialis levitra cheap

Original Content6/8/2012

Editor's Note: Reprinted with permission. Copyright, ASAE: The Center for Association Leadership, February 2011, Washington, D.C. Original article available at http://www.asaecenter.org/Resources/ANowDetail.cfm?ItemNumber=57208.

Mark Athitakis is senior editor of Associations Now. E-mail: mathitakis@asaecenter.org
go link why married men have affairs
read here infidelity why women cheat
click viagra without viagra without prescription new zealand
buy cheap viagra buy online viagra overnight in canada genaric viagra cealis ect
buy cheap viagra viagra slogans genaric viagra cealis ect
link buy cheap uk viagra vegetable viagra
how often can someone take viagra generic pack viagra online
how often can someone take viagra generic pack viagra online
how often can viagra be used generic nbsp nbsp nbsp viagra how can i enhance viagra


An upbeat outlook on life isn't supposed to go out of style, but by early 2010 Optimist International (OI) recognized it was having a hard time attracting younger members.

According to Chief Administrative Officer Jim Nagel, part of the problem was its organizational structure. The club model under which OI operates — it's a 501(c)(4), which comprises civic leagues and other community groups — isn't immediately attractive to busy young professionals.

So last summer, the St. Louis-based organization decided it would meet potential new members halfway through social media, giving them an opportunity to connect with the organization in a way that didn't require finding a meeting. On July 7, it launched eOptimist (eoptimist.org), a website that promotes OI values, with a two-tier structure. Free members would receive an e-newsletter, while members who paid $35 per year would have additional access to webinars and audio interviews, as well as opportunities to contribute to the eOptimist website and blog. Watch a video used to promote the eOptimist site through social-media channels

By the fall, OI had attracted approximately 1,600 members, a third of whom paid the $35 membership fee. Many of those memberships came thanks to direct outreach to bloggers and people who've focused on optimism in their own online presences, says Manager of Community Growth and Marketing Maggie Fairchild. "Since this membership class is strictly online, that's been the focus of where we're looking," she says. "We've targeted a lot of blogs that hit on the theme of optimism or happiness."

Though the effort helps meet the goal of presenting OI's mission to a younger generation, most of the paid memberships have actually come from older members. Paid members, says Fairchild, are often people such as coaches and consultants who already promote optimism somehow in their work and feel the eOptimist site is a useful platform; younger members sign up for the good feeling but are less inclined to see the value in a paid membership.

Nagel is, perhaps unsurprisingly given his organization's mission, unfazed. "Our main mission is to still go after the younger member, because without them we may not exist one day," he says. "But what's interesting is that it's taken off on a whole different path. I'll take that too."

Regardless, OI's parent foundation is impressed enough that it's given eOptimist $15,000 to work on improving its online presence. And though the recruitment for the larger organization is a hope, the staff is more focused on creating more gathering spots online for the members it does have to learn and discuss the organization's mission. "We're not sales-y, we're not pushing people into buying anything," Fairchild says. "We're just trying to build relationships for now."
men who have affairs read why do men have affairs
go women who cheat with married men why married men have affairs
cheat on wife unfaithful spouse click here
why women cheat with married men how many people cheat when a husband cheats
viagra switzerland online buy viagra uk online open
link viagra uk without prescription generic viagra cialis levitra cheap


About the Author:
i need to buy the abortion pill redirect how to order the abortion pill online
husband cheated on me why husband cheat open
go wife cheaters men who have affairs
why women cheat in relationships website open
women that cheat on their husbands click here I cheated on my husband
link buy cheap viagra online now uk vegetable viagra
buy shimano viagra sti buy viagra online online href viagra 36 hour
THE ORGANIZATION WHAT IS OPERA? RESOURCES
ABOUT THE CENTER RENTAL SERVICES OA PROGRAMMING
BECOME A MEMBER SUPPORT OPERA AMERICA
RESOURCES
330 Seventh Avenue, New York, NY 10001
Tel: 212.796.8620 • Fax: 212.796.8621
Info@operaamerica.org • Directions

Privacy Policy • Returns Policy
© Copyright 1995-2014 OPERA America Inc.