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Ausrine Stundyte as Cio-Cio-San, Elizabeth Janes as Butterfly’s child and Sarah Larsen as Suzuki in Seattle Opera's production of Puccini's Madama Butterfly. Photo by Elise Bakketun.
Electronic Media Forum

OPERA America is very pleased to announce the Electronic Media Forum, our service to members interested in increasing their use of new media to enrich the opera experience for current and prospective audiences. The Electronic Media Forum gives members an unprecedented opportunity to learn from national experts and each other about ever-changing technologies and their application to the world of opera.

Podcasts, iTunes, movie theater simulcasts, On Demand HDTV, satellite radio, self-produced recordings — new opportunities and challenges in technology seem to fly at us (at warp speed) — almost on a daily basis. Which developments in existing and emerging technologies are relevant to opera companies? Which electronic media activities best fit your opera company’s goals and objectives? What are the production, financing and distribution options available to help you achieve them?

In order to help our members with these issues, OPERA America has identified and engaged consultants Joseph H. Kluger and Michael Bronson — each of whom has over 25 years of experience as an internationally recognized expert in the classical music industry on recordings, broadcasts, the Internet and other electronic media activities — to offer advice and assistance to OPERA America Professional Company Members in the creation and delivery of services to support opera companies in their electronic media activities.

View the EMF Resource Guide
Click here to view the EMF Resource Guide. You must be an OPERA America Professional Company member and logged in to view the guide. Click here to learn more about memberhip.

Bronson and Kluger are ideally suited to provide the following requested services:

  • Keep OPERA America and its members informed of relevant changes, trends and developments that may affect electronic media activities.
  • Track and report on electronic media activities by opera companies in order to keep OPERA America and its members informed of the latest developments and best practices.
  • Solicit data from all OPERA America member companies in order to monitor the quantity of electronic media activity and to measure the impact of the activity relative to the organization’s objectives.

  • Assist OPERA America in representing the opera industry’s interests, as requested.
  • Assist OPERA America’s department of external affairs in any policy-making forums that may have an impact on the ability of opera companies to use technology and electronic media activities to achieve their missions.

  • Help OPERA America and its members to think strategically about electronic media activities.
  • Advise OPERA America and its members on production issues to determine what equipment and personnel are needed for recording and distribution, and to analyze when it is in the opera company’s interest to assume responsibility for those functions on its own and when it makes more sense to outsource the function to others.
  • Advise OPERA America and its members on business issues, including examination of the pros and cons of self-production versus licensing to others, and of the opera company assuming responsibility on its own for marketing and distribution; to provide advice in negotiating contracts with a media company or outlet interested in licensing an opera company’s productions; and to help develop financial pro formas.
  • Provide advice and counsel to OPERA America and its members relating to the rights clearance issues they will encounter with conductors, soloists, musicians, choristers, dancers, stagehands, stage directors, choreographers, designers, composers and publishers in the planning and implementation of electronic media activities. In this regard, the consultants will identify those matters for which expert legal advice may be required and assist OPERA America and its members as requested in its engagement of and interaction with appropriate legal counsel.
  • Interact with the AFM, AGMA, AFTRA, IATSE and/or their respective Locals, as requested by OPERA America and/or an institution, in connection with the interpretation and implementation of local and national electronic media collective bargaining agreements

Professional Company Members are reminded that any questions for Michael Bronson, Joseph Kluger and/or OPERA America staff can be sent to

* - Members only.

Fall 2014 Magazine Issue
  • Are Women Different?
  • Preparing for Klinghoffer
  • Emerging Artists: Act One

Contact Us
330 Seventh Avenue, New York, NY 10001
P 212-796-8620 • F 212-796-8621
From Airport:
The easiest way to reach the OPERA America offices is to get a cab at the airport. Cost is $40-45
(not including tip).
  • JFK - Take the AirTrain ($5 - approx. 15 minutes) to the Jamaica Street Station and transfer to the Long Island Railroad (LIRR). Take the LIRR to Penn Station ($12 - approx. 35 minutes). See Penn Station directions below.
  • LaGuardia - Take the M60 Bus to the Hoyt Ave/31st Street. Get on the or Train and take that to 42nd/Times Square Station. Follow the Times Square Station directions below.
  • Newark - Take the New Jersey Transit train to Penn Station ($15 - approx. 45 min). See the Penn Station Directions below.

From Penn Station/Madison Square Garden:
Leave the station through the 7th Avenue/33rd Street exit and walk south for four blocks. The building is on
the right hand side.

From Grand Central Station:
Take the Train to the 42nd/Times Square station and transfer to the Train.
Take the Train to the 28th Street stop and walk north on 7th Avenue.
The building is on the same block as the train stop.

From 42nd Street/Times Square:
Take the Train to the 28th Street stop and walk north on 7th Avenue.
The building is on the same block as the train stop.

For more detailed directions, most up-to-date pricing or to specify a different starting location, please visit the
MTA Web site.