Administrator/Trustee Resources



OPERA America Webcasts cater to opera professionals, offering timely, expert discussions on the topics most pressing to the field. Webcasts can either be watched live over the Internet, or accessed in archived form on OPERA America’s Web site. You can submit questions by e-mail before or during the event. Watch for additions and updates here or contact MFeilotter@operaamerica.org for more information.

2009-2010 Webcast Schedule
OCTOBER 13, 2009, 10:00 a.m. EST Check-Up: Health-Care Reform Proposals and the Opera Field
The health care debate is center-stage this fall in Washington and new legislation could have a profound impact on both individuals and companies. In OPERA America's inaugural webcast, find out which proposals are floating around the House and Senate and what you can do now to prepare for changes. Panelists include Patricia Read of Independent Sector, Derek Davis of AGMA Health and Retirement Plan and David Bennett, managing director of Gotham Chamber Opera.

WATCH the webcast here.

DECEMBER 9, 2009, 3:00 p.m. EST Enjoy Responsibly: Alcohol and Food Policies
Every opera company hosts galas and other events where food and alcohol are an expected component. But companies must balance the offerings with social responsibility, to ensure their own safety and that of their employees and patrons. Though laws vary from state to state, the problems are often uniform and similar, like keeping consumption safe and legal. How do you ensure a successful event while still exercising the necessary controls? Join DiMento & Sullivan Attorney Carolyn Conway, The Santa Fe Opera’s administrative director, Thomas Morris, and human resources director Liz Kellogg for a frank discussion of this often-neglected topic.

WATCH the webcast here.

JANUARY 19, 2010, 2:00 p.m. EST Make Better Marketing Your New Year’s Resolution
Every opera company is unique: small or large, steeped in tradition or focused on new works. But too often, the Web sites, e-mails and brochures all look the same. How do you stand out, and perhaps more importantly, stand out to the people you really want to reach? Join smArts & Culture’s Maryann Devine for an engaging discussion on how to shape and shake up marketing for your organization. Whether you’re looking for new outlets or a new look, Devine has tailored advice just for this industry.

JANUARY 29, 2010; 12:00 p.m. EST Cultural Data Project Explained
OPERA America and the Cultural Data Project (CDP) have teamed up to create an online version of the Professional Opera Survey (POS). Beginning in January 2010, OPERA America member organizations will now complete the CDP’s standardized online form for arts and cultural organizations, followed by several sections of opera-specific questions, developed by OPERA America. This powerful online management tool will streamline the annual data collection process and provide all statistics for future Professional Opera Survey Reports. OPERA America member organizations can use the CDP to produce a variety of instantaneously-generated reports designed to help increase management capacity, identify strengths and challenges, and inform decision-making. Join Larry Bomback, Director of Finance and Operations at OPERA America, and Jessica Cahail, Senior Associate at the Cultural Data Project, for an in-depth tour of this new paperless survey and benchmarking tool.

WATCH the webcast here.

FEBRUARY 16, 2010, 4:00 p.m. EST Planned Giving Strategies
A common concern among donors is how assets will be distributed when they can no longer oversee the process. As a donor, how can you best invest money to reap the benefits during your life, but still ensure a lasting and positive impact? As a development director, how do you broach this delicate subject well-informed and effectively? This session, featuring Thomas Bonhag, a Certified Financial Planner from National Madison Group and a member of the Partnership for Philanthropic Planning, will help guide you through the complex financial instruments available, and look at investing via life insurance policies. Robert Heuer, general director of Florida Grand Opera, will also participate.

WATCH the webcast here.

MARCH 17, 2010, 1:00 p.m. EST Taxing Foreign Artists
Visiting artists bring a sometimes unique perspective to your stage, and equally unique issues to your tax returns. Pretty much anyone who performs in the US gets taxed, but the simplicity ends there. What compensation is subject to withholding? Can artists without a Social Security Number be paid? Answers to those questions, and any others you may have particular to your situation, in this discussion with FTM Arts Law attorney and tax-withholding expert Robyn Guilliams, co-author of Artists From Abroad.

WATCH the webcast here.

APRIL 21, 2010; 1:00 p.m. EST Visa Processing for Foreign Guest Artists
The opera industry has recently seen delays and problems in visa processing by U.S. Citizenship and Immigration Services (USCIS), underscoring the risk that foreign guest artists will be unable to enter the country in time for their rehearsals and performances. Join us to hear from attorney Jonathan Ginsburg as he shares timely advice and best practices for assembling petitions that will increase your chances of petition approval. Ginsburg is considered one of the top immigration attorneys in the U.S. for foreign guest artists. He co-authored the Artist From Abroad Web site, and has conducted numerous presentations and training sessions across the country on visa processing.
WATCH the webcast here.

MAY 18, 2010, 1:00 p.m. EST Turning Adult Learners into Ticket Buyers
Many opera companies focus education programming on K-12 audiences. But there’s an untapped audience of adult learners out there — sometimes intimidated by opera etiquette and tradition, or a fundamental fear of the unknown — they’re a potential audience in the making. How can you tap into that audience and convince the merely curious to commit? The adult learner is an ideal candidate as someone with genuine interest, time and disposable income. Discover how education can translate into ticket sales. Ruth Nott, director of education at San Francisco Opera, will host.
LISTEN to the podcast here.

AUGUST 10, 2010; 2:00 p.m. EST Opera MythBusters for Educators
One demographic we don’t often see in the opera house is teenagers. But attitudes can be transformed by debunking some of the most common opera myths. How do you persuade the skeptics? Clyde Berry, director of education at Fort Worth Opera demonstrates some proven techniques to win over even the toughest opera customer. Learn how to improvise in a classroom setting to help bring opera closer to the next generation.

AUGUST 17, 2010; 2:00 p.m. EST Social Media Tools for Nonprofits
If you know you should be taking better advantage of social media tools, whether for marketing, networking or fundraising, but need a more strategic approach, this webcast is for you. Blogger and author Beth Kanter (The Networked Nonprofit), who was also named one of Business Week’s Voices of Innovation for Social Media in 2009 and Visiting Scholar at the Packard Foundation, hosts a discussion on how to use a range of social media tactics to benefit your organization’s communications objectives.


Information subject to change.


Summer 2010 Magazine Issue
  • Letter from the President/CEO
  • OPERA America News
  • National Opera Week
  • Looking Back, Looking Forward: Career Service Awards
  • Opera Conference 2011
Contact Us
330 Seventh Avenue, 16th Floor, New York, NY 10001
P 212-796-8620 • F 212-796-8631
Info@operaamerica.orgDirections
From Airport:
The easiest way to reach the OPERA America offices is to get a cab at the airport. Cost is $40-45
(not including tip).
  • JFK - Take the AirTrain ($5 - approx. 15 minutes) to the Jamaica Street Station and transfer to the Long Island Railroad (LIRR). Take the LIRR to Penn Station ($12 - approx. 35 minutes). See Penn Station directions below.
  • LaGuardia - Take the M60 Bus to the Hoyt Ave/31st Street. Get on the or Train and take that to 42nd/Times Square Station. Follow the Times Square Station directions below.
  • Newark - Take the New Jersey Transit train to Penn Station ($15 - approx. 45 min). See the Penn Station Directions below.

From Penn Station/Madison Square Garden:
Leave the station through the 7th Avenue/33rd Street exit and walk south for four blocks. The building is on
the right hand side.

From Grand Central Station:
Take the Train to the 42nd/Times Square station and transfer to the Train.
Take the Train to the 28th Street stop and walk north on 7th Avenue.
The building is on the same block as the train stop.

From 42nd Street/Times Square:
Take the Train to the 28th Street stop and walk north on 7th Avenue.
The building is on the same block as the train stop.

For more detailed directions, most up-to-date pricing or to specify a different starting location, please visit the
MTA Web site.