Web Site:www.operacolorado.org
Phone:303-778-0214
Fax:303-778-6533
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Other Postings
POSITIONTYPE
Marketing ManagerFull-Time
Director of Marketing & Audience Development
SUBMITTED DATE: 6/18/2019

Opera Colorado seeks a mission-driven arts marketing professional who embraces the mission, artistic vision and core values of Opera Colorado.  He/She/They should be a strategic and creative thinker and possess a high level of emotional intelligence. The candidate should be a results-oriented individual capable of leading a department of two full-time professional marketing staff and managing both institutional and programmatic marketing efforts—supporting three mainstage productions at the Ellie Caulkins Opera House and more than thirty events annually.  The candidate should possess superior written and verbal skills and be able to write compellingly about opera and the arts.

 

The Company

Opera Colorado is a dynamic, growing opera company located in Downtown Denver whose productions are recognized for their extraordinary artistry and innovation encompassing a broad range of repertoire including contemporary works. The Company has become known for its outstanding Education and Community Engagement Programs supported by a vibrant Artist In Residence program which focuses on the development of young American talent through main stage performance, community education programs and state-wide touring productions. 

 

As a recipient of a Bloomberg Philanthropies Grant and a participant in the AIM (Arts Innovation Management Program), Opera Colorado is embarking upon a strategic planning process that highlights expansion of programming at the Ellie Caulkins Opera House as well as community based activities, capitalizing on a 23% increase in audience and record ticket sales and fundraising during its 2018/2019 season.

 

Opera Colorado was founded in 1981 by Nathaniel Merrill, a distinguished name in the world of opera, with the goal of establishing a grand opera company in Denver, Colorado.  Before coming to Denver, Mr. Merrill spent 28 years as the resident stage director at The Metropolitan Opera in New York, and he led Opera Colorado until 1998.  In 1998 Stephen Seifert was named Interim Executive Director and served in that capacity until 2001, when Peter Russell was named General Director.  He led Opera Colorado through six years of artistic growth and developed the plans to move to our magnificent new performance space, the Ellie Caulkins Opera House in 2005.   In 2007 Gregory Carpenter was named General and Artistic Director.  Under his leadership the company has achieved consistent growth in artistic vision and community engagement, and now presents a mix of traditional and contemporary repertoire, including world premieres, and engages new American talent as well as attracting major international artists. 

 

Position Overview

The Director of Marketing & Audience Development is a key member of the senior leadership team responsible for creating and implementing strategies for programmatic and institutional marketing efforts. The Director’s work will support the company’s capacity and growth with a focus on sustaining our current audience, growing new audience, and building visibility and awareness. In service of these goals, the Director of Marketing & Audience Development is an energetic, strategic, and creative thinker, deeply committed to emotionally resonant storytelling in line with the art form of opera itself. This position applies key elements of creative, art, and editorial direction to all aspects of the marketing department and is responsible for continually evolving the Opera Colorado brand identity, while maintaining the highest standards for the company’s messaging. The Director of Marketing & Audience Development oversees a staff of two marketing professionals: Marketing Manager, and Multimedia Producer.

 

Duties and Responsibilities

Senior Leadership

  • Contributes to the work of the senior leadership team in creating a positive and creative day-to-day work environment for the staff that inspires open communication, teamwork and a culture of respect.  Serves as a model of leadership, enthusiasm and good humor.
  • Develops plans in support of organizational strategies and objectives, and initiates recommendations for improvement of strategies based on research and analyses. 
  • Provides Managing Director with financial analysis, reporting, budgets, and forecasts for all marketing activities.
  • Work collaboratively with a cross-departmental team including the Director of Business Operations, Patron Services Manager, Managing Director, and General & Artistic Director to develop pricing strategies, create ticket sales projections, and manage inventory.
  • Leads staff in achieving goals and completing administrative tasks. 
  • Participates in weekly staff meetings to review administrative strategies to achieve established goals and outcomes.
  • Supervises the marketing staff and oversees the annual performance review process.

 

 Institutional Marketing

  • Develop Opera Colorado’s institutional marketing and public relations strategy, with an eye to long-term audience development; increased public awareness of the company’s community and industry impact; and supporting strengthened relationships between Opera Colorado and patrons, donors, board, and other key groups.
  • Strengthen Opera Colorado’s existing brand identity, solidifying standards for written and visual communication, setting the tone for messaging, and ensuring brand consistency across all departments. This includes informing the evolution of the Opera Colorado brand, as necessary.

  • Manage Opera Colorado’s media relations strategy, building relationships with local and national media outlets and journalists to ensure continued press coverage.

  • Organize promotional activities such as appearances by artists at public events, in service of raising awareness of Opera Colorado with the general public.

Programmatic Marketing

  • Develop Opera Colorado’s programmatic marketing strategy, including campaigns for subscriptions and single-ticket sales, to achieve or exceed goals for seasonal ticket revenue and attendance.
  • Measure campaign success through quantitative and qualitative analysis.

 

Audience Development

  • Support the company mission and vision to engage new and diverse audiences by continuously analyzing Denver’s changing demographics, establishing target markets, and developing strategies for diversifying and expanding Opera Colorado’s audience.
  • Generate partnerships with other arts and cultural institutions throughout the Denver metro area for collaborative promotional and audience development programs.

  • Advocate for and implement a focus on patron-centered experience.

     

Marketing Support and Creative Services

  • Oversee the process of design, copy, and technical work for all department deliverables from inception to final approvals, with the support of the Marketing Manager and Multimedia Producer.
  • Supplement dwindling arts coverage in local media outlets with strategic in-house editorial content—including video, photo, audio, and written pieces—with the support of the Multimedia Producer and freelance creatives.

  • Work collaboratively across all departments to develop marketing materials for fundraising, education, and community engagement activities, as well as spotlight the many on-stage and behind-the-scenes stories of Opera Colorado through in-house editorial content.

  • Negotiates contracts with vendors for services such as advertising, printing, ticketing and other support services.

 

Personal Characteristics

  • A mission-driven individual with a belief in and commitment to Opera Colorado’s mission, artistic vision and values.

  • A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan.

  • A flexible and creative individual who can find alternative ways to reach objectives when barriers arise; a skilled negotiator.

  • A team builder\peace keeper – confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles.

  • Possesses a high-level of emotional intelligence with a good sense of humor and the flexibility and sensitivity to work with diverse personalities and situations.

     

     

     

Qualifications

  • Bachelor’s degree in Marketing, Non-Profit Management or and arts related area.
  • A minimum of five years of experience in Arts Marketing, Sales, PR with demonstrated record of driving audience growth and maximizing ticket sales required – knowledge of opera a plus.
  • Strong organizational, leadership, communication and management skills.
  • The ability to translate strategic thinking into action with strong understanding of technology and multi-channel marketing.
  • Keen sense of design and sales copywriting.
  • Strategic thinker with ability to work both independently and as part of a high-performing cross functional team.
  • Demonstrated ability to work in an open, respectful and collaborative environment.
  • Knowledge of Tessitura application (CRM) preferred
  • Ability to organize and prioritize projects, meet deadlines and sustain productivity.

 

To be considered for the position:

 

Please email your resume, cover letter, and a list of three references to humanresources@operacolorado.org with the subject line: Marketing Director Search – Last Name, First Name

 

Compensation: Compensation, including a generous benefits plan, is competitive and will be commensurate with experience and qualifications.

 

Materials must be received by July 26, 2019 to be considered by the search committee. No phone calls please.



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Questions about Membership or this application? Please contact Vincent Covatto, organizational membership manager, at VCovatto@operaamerica.org or by calling 646.699.5237.
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