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Director of Marketing
SUBMITTED DATE: 4/16/2020

Florida Grand Opera

Director of Marketing

Full Time Exempt

Miami, Florida

 

Florida Grand Opera will commence the celebration of its 80th Anniversary during the 2020-21 season.  Staging exciting productions, engaging world-class singers, and mounting thought-provoking repertoire, that is responsive to FGO’s diverse community is at the core of what we do.  Miami was recently heralded as “The New Arts Capital of America.”  As part of our vision for the future, we are looking for an excellent, aggressive, career-minded professional, for the position of Director of Marketing at this very exciting time in the history of the company. 

 

FGO produces a main-stage season of four operas with performances at both the Adrienne Arsht Center for the Performing Arts of Miami Dade County and the Broward Center for the Performing Arts in Fort Lauderdale, complemented by a myriad of education and community outreach programs.  Next season will usher in FGO’s new second stage series, entitled, Opera at the Knight, performed at the Knight Concert Hall.  This series features FGO’s Made for Miami productions.  Past productions include, Mourning Becomes Electra, Before Night Falls, The Passenger, Florencia en el Amazonas, and in 2021, Gregory Spears, Fellow Travelers.

 

Duties and Responsibilities

  • Plan, supervise, implement, and administer all marketing campaigns in English and Spanish for all FGO programs including but not limited to the annual opera season, the Studio Artist Program, Education and Outreach as well as all other special events and activities of the Opera Company. 
  • Oversees all printed materials, direct mail, website e-commerce, social media, patron mail, radio and television advertising, print advertising, and telemarketing. 
  • Development of a marketing plan within the approved budget and management of the expenditures. 
  • The position is a part of a marketing team with a goal of $2,700,000* in ticket sales for the 2020-21 Season.  The Director is responsible for (with the team) the accomplishment of this goal.
  • Leads and manages the marketing team and supports the FGO brand.
  • Oversees advertising, freelance consultants, managers and design team in the creation and implementation of the marketing and communications strategies for all activities associated with FGO.
  • Supports the direction, goals and artistic vision of FGO.
  • Builds and manages good relationships with media outlets, media sponsors, and local arts organizations.
  • Seeks out and negotiates in-kind media sponsorship opportunities for promotional and advertising purposes.
  • Identifies corporations for partnerships and seasonal promotions and negotiates all terms. Manages and oversees all additional co-promotions.
  • Oversees the planning and implementation of all advertising for the various productions and programs of FGO.
  • Conceptualizes and launches new audience development initiatives to attract and maintain audience.
  • Determines the effectiveness of FGO’s campaigns based on quantitative reporting, and implements changes to positively impact sales while effectively minimizing costs.
  • Oversees the website and provides marketing plans to produce and promote FGO through interactive and digital media.
  • Creates and oversees annual sales revenues projections, working with the Director of Finance and the General Director.
  • Oversees regular reporting of sales and revenue and metrics.
  • Oversees the execution of all phases of the season program book.
  • Reviews all external communications and is responsible for maintaining brand continuity.
  • Works on special projects as designated by the General Director.

 

*Due to the COVID19 pandemic, this number may be revised

 

The position supervises the following staff/functions

  • Public Relations
  • Audience Services
  • Creative Services
  • Social Media

 

Qualifications

  • Bachelor’s or advanced degree in business, marketing, or equivalent experience.
  • Minimum 5 years of professional experience in marketing and public relations. 
  • Previous experience with nonprofit organizations or the performing arts a plus.
  • Passion for the importance of the performing arts a must.
  • Knowledge of opera preferred.
  • Strong interpersonal skills, excellent organizational ability, superior communication skills, and creative strategic planning skills.
  • Experience in marketing to diverse communities and in multiple languages preferred but not required.  
  • High level of computer proficiency in standard software including Microsoft Office applications (Outlook, Word, PowerPoint, Excel, and Publisher).
  • Knowledge of email marketing applications, website analytics, social media analytics, media platforms website content and functionality management systems and enterprise software applications (Tessitura, Wordfly etc.) desired.

 

Interested candidates should send a cover letter expressing your interest in FGO and the position, résumé, relevant writing samples, and salary requirements to jobs@fgo.org.  The start date for this position will be no sooner than June 15, 2020, but may be adjusted because of the COVID19 pandemic.  Review of applications will start immediately.

 

EOE                


Questions?
Questions about Membership or this application? Please contact Vincent Covatto, organizational membership manager, at VCovatto@operaamerica.org or by calling 646.699.5237.
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