Article
Published: 10 May 2022
Community-Centric Fundraising: Discussion Topics
It is important to take time to understand the principles of community-centric fundraising before jumping to action. The discussion questions posed here can help fundraisers, company leaders, trustees, and other participants understand the implications of the principles on your company.
- We ground fundraising for our opera company in anti-racism, equity, economic justice, and social justice.
- Who needs to lead (or be able to lead) these discussions?
- Who needs to be part of these discussions?
- How do we invite those who are reluctant into these discussions?
- What questions do we need to ask as part of the discussions?
- In what settings might these discussions take place?
- How can we make clear that our motivations are not political, but ethical and moral?
- How can White fundraisers use their privilege to dismantle current systems?
- We understand our opera company’s mission within the context of our collective community.
- What fundraising practices benefit our companies while negatively affecting our communities? What alternatives do we have?
- Who determines what negatively affects our communities? Are we working with our community?
- How do we ensure the “table” is big enough for everyone to have a seat at it?
- Do we risk the solvency of our own company in order to benefit the community?
- We are generous with and mutually supportive of our opera company’s fellow organizations, both within the opera sector and within our community.
- What do other organizations in our communities need from us? Have we asked?
- What must we stop doing to ensure that all of our partners have the potential to thrive?
- How can we communicate and encourage the reciprocity of this behavior from our peer organizations?
- We value all who engage in strengthening the community equally, whether artist, administrator, donor, volunteer, trustee, purchaser, or audience member.
- What can we do to appreciate each participant equitably?
- What practices should be rethought because they prize donorship over all else?
- How can we appreciate other participants while still showing appreciation to donors?
- How can donors be part of showing appreciation to other participants?
- We value contributions of time, talent, and connections to our opera company as much as gifts of money.
- What practices would we need to change to recognize non-monetary gifts equally to money?
- What implications would this have on how we recruit board members?
- How could a board member’s role as trustee be decoupled from their role as donor?
- How do we ensure that the contributions of other participants, including staff, artists, and partners, are equally valued?
- We treat donors to our opera company as partners in our commitment to serving our community and achieving social and economic justice.
- How might we practice having more difficult conversations?
- How can we prepare donors to engage in these conversations?
- What are some common scenarios when we might need or want to push back on a donor?
- How do we let go of donors who don’t agree with our choices, regardless of what they contribute?
- We foster a sense of belonging at our opera company, not othering.
- What fundraising practices further perceptions of elitism? Of hyper-intellectualism?
- How can those practices be reinvented?
- Does our deployment of artists in fundraising make them feel they belong?
- How can our marketing, community engagement, and artistic colleagues help in this regard?
- We invite donors to be part of our commitment to change by promoting the understanding that everyone in our community benefits from the work of social and economic justice.
- How can we demonstrate and communicate the benefits of diversifying input to our donors?
- How can we encourage donors to join us in this change and to examine their own privilege?
- Who in our community can help us in changing the expectations donors have?
- We see our opera company’s work in social and economic justice as holistic and transformative, not transactional.
- How do we convey that the company’s commitment to social and economic justice is not a peripheral initiative but rather central to the company’s goals?
- How do we recognize when accepting restricted funds from a donor may conflict with goals of justice and service to the full community?
- What implications does this have for how we write appeal letters? Or apply to or report to foundations?
- We recognize that our fundraising practices are rooted in a history of economic and social injustice and commit ourselves to making steps toward justice.
- Under what circumstances would we turn down a gift from a donor whose values are damaging to our company or community?
- How do we define the boundaries of those values?
- How do we begin conversations about the power associated with money within our company? I.e., who makes the decisions? Is there a minimum gift required to participate in the decision-making process?
This article is part of the report, Community-Centric Fundraising for Opera Companies, published by OPERA America. The report builds on the national Community-Centric Fundraising movement and was developed by a working group of fundraisers from the opera field.