When ChatGPT was released, it took the world by storm, promising that AI would bring sweeping changes to work and life. Nearly two years later, how are companies using generative AI? In this session, a duo of intrepid marketers discuss how they’ve implemented AI as a tool to augment their marketing teams and provide tips for utilization and creating standards of use.

Featuring:

• Selia Aponte, senior analyst, Capacity Interactive
• Diane Bergman, APR, VP, marketing, communications & technology services, LA Opera
• Nicole Malcolm, director of marketing & communication, Pacific Opera Victoria