There was a notable increase in first-time ticket buyers across the United States in the 2022–2023 season, signaling a positive trend for the future. But how do we ensure these newcomers become returning patrons? Can marketing communications foster a sense of belonging that encourages audience retention? In this session, a panel of experts examines retention strategies and the importance of creating an enriching audience experience.

Featuring:

• Annie Burridge, general director & CEO, Austin Opera
• Rebekah Diaz, Dir. I.D.E.A. initiatives and community engagement, Pittsburgh Opera; president & founder, Diaz Inclusion Consulting
• Dr. Donald Grant Jr., psychologist & inclusion strategist, Mindful Training Solutions
• Kerriann Otaño, vice president of engagement, OperaDelaware
• Kara Sax, chief executive officer & founding partner, The Sax Agency