Advertising, Business, & Group Relations Partner
DESCRIPTION
Job Title: Advertising, Business, & Group Relations Partner
Department: Communications
Reports to: Director of Communications
Location: Cooperstown, NY — Hybrid ( in-person/remote) during the off-season is possible. In-person is required during Festival season.
Compensation: $24.00 - $28.84 (Hourly non-exempt)
Job Summary: The Advertising, Business, & Group Relations Partner is a dynamic role, central to expanding audience engagement and driving ticket sales for The Glimmerglass Festival. This position offers the exciting opportunity to develop group sales strategies, grow advertising and business partnerships, and expand affinity groups like Young Glimmerglass. As a Festival ambassador, you'll maintain a deep understanding of the performances, artists, surrounding community, and the Festival’s mission to inspire new audiences. Ideal for a passionate and skilled salesperson, this role is perfect for someone ready to make a meaningful impact in the arts community of Upstate New York.
Key Responsibilities:
Drive Group Sales: Build targeted group sales campaigns, cultivating lasting relationships with schools, corporations, tour operators, community organizations, and other group clients to grow diverse audience segments and meet or exceed revenue goals, including coordinating promotional materials with the Communications team.
Audience Engagement and Customized Client Experience: Lead efforts to assist prospective audiences in planning their Festival visits, managing all group inquiries, bookings, and ticketing for group clients and affinity groups. Create tailored packages with special discounts, seating arrangements, and unique Festival experiences, providing exceptional customer service from initial inquiry through event follow-up. Act as the onsite liaison to ensure a seamless and memorable experience for all group clients and partners.
Advertising Sales: Create, pitch, and sell customized advertising packages across Festival media to support area businesses and meet Festival advertising sales goals.
Expand Partnerships: Grow the Business Partners program by attracting new corporate sponsors, focusing on regional travel and accommodations, while fostering current partner relationships.
Enhance Affinity Groups: Boost affinity group memberships through events and promotions, especially targeting younger audiences to deepen engagement and ticket sales.
Box Office Support and Training: Provide cross-coverage for the Box Office Manager as needed by being fully trained in all Box Office policies and procedures. Assist in training seasonal Box Office staff and apprentices to ensure smooth operations and high-quality service for all patrons.
Reporting & Analytics: Monitor and report on advertising sales progress, revenue, group ticket performance, audience demographics, and growth opportunities, providing regular updates and insights to the Director of Communications.
Required Skills/Abilities:
Sales-oriented with a proven track record of meeting or exceeding revenue targets.
Meticulous attention to detail while managing bookings, creating customized client experiences, and ensuring accuracy in all aspects of group sales, ticketing, and reporting.
Strong communication and interpersonal skills; ability to build relationships with diverse groups.
Ability to work collaboratively in a fast-paced, dynamic environment.
Excellent organizational and project management skills.
Proficient in CRM software (e.g. Patron Manager, Tessitura), Google Workspace, and other relevant tools.
Availability to work flexible hours, including evenings and weekends, during the Festival season.
Knowledge or passion for opera, classical music, or performing arts is highly desirable.
Education/Experience:
Bachelor’s degree in Business, Marketing, Arts Administration, or a related field, or equivalent experience.
3-5 years of experience in group sales, advertising sales, or sponsorship development, preferably in the performing arts, cultural events, or entertainment industries.
Experience working with non-profit or arts organizations is a plus.
Knowledge of the local cultural landscape and established relationships with key community and corporate groups is highly desirable.
The Glimmerglass Festival seeks to hire persons of all backgrounds, lived experiences, and identities. Developing and investing in our employees is our highest priority to achieve an environment that fosters company-wide success. The Festival aims to employ individuals at varying stages of their careers who have a desire to work for a leading arts organization that values professional and personal growth through collaboration and commitment to creating the highest quality product possible. To learn more about the initiatives and actions we are taking to make progress in these areas, please visit our website, HERE.
The Glimmerglass Festival is an Equal Employment Opportunity employer and welcomes all qualified applicants. Qualified applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, gender identity and expression, sexual orientation, disability, veteran status, genetic data or any other legally protected status.
The hiring process is highly competitive. All positions will be posted for two weeks before the start of the interview process and applications will be accepted until the position is filled. This job was posted on October 31, 2024.
To apply, please prepare a one-page Cover Letter and a Resume (including three references) in a single PDF document. Submit and complete the application process by clicking HERE, or by going to our Glimmerglass Website Employment Page, and filling out the Employment Application Form.
Desired Start Date: November 4, 2024
BENEFITS
Pay Range: $24 - $29 Hourly
HOW TO APPLY
Application Deadline: December 4, 2024
Application Email/Link: glimmerglass.org/employment/
JOB CONTACT
Christian Shaefer, Operations Manager