Engaging Opera's New Audiences: Turning Research into Action Webinar
Thursday, April 17, 2025 | 4:00 p.m. – 5:00 p.m. ET
Webinar
Discover strategies for building new audiences in this webinar introducing the soon-to-be-published Engaging Opera’s New Audiences: A Resource Guide to Turn Research into Action. Written by Janet Sarbaugh, who facilitated the focus groups that informed its development, the guide builds on insights from the Understanding Opera’s New Audiences report. Sarbaugh joins OPERA America’s chief advancement officer, Dan Cooperman, to explore key takeaways, case studies, and practical ideas you can apply at your company. Guest panelists from across the field will share successful initiatives and fresh approaches to audience engagement.
Join Us Online
Access to the webinar is free, but advance registration is required.
You will be emailed tune-in details in advance of the event.
Featuring:

Dan Cooperman, chief advancement officer, OPERA America
Dan Cooperman, chief advancement officer, joined OA in 2015 and oversees the organization’s development, membership, marketing, and communications. He previously served as director of development for BalletX, a contemporary ballet company in Philadelphia.

Janet Sarbaugh, former vice president of the Creativity Program, Heinz Endowments
Janet Sarbaugh served as the Vice President of the Creativity Program for The Heinz Endowments until her retirement in December 2022. Under Sarbaugh’s direction, The Heinz Endowments’ Creativity program focused on Creative Artists and Organizations, Creative Places, and Creative Learning, and distributed approximately $16 million annually. Prior to her appointment as Vice President, Ms. Sarbaugh served as Director of Arts and Culture Programs at the Heinz Endowments, and as a program officer at the Pittsburgh Foundation and the Heinz Endowments.
Janet holds a B.A. from Agnes Scott College in Decatur, Georgia; a M.A. from the University of North Carolina at Chapel Hill; and an Master’s Degree in Public Management from Carnegie Mellon University. She has served on the boards of Chorus America, Americans for the Arts, Grantmakers in the Arts, the Mid Atlantic Arts Foundation, Grantmakers of Western Pennsylvania and Leadership Pittsburgh. She currently serves on the boards of City of Asylum, the Pittsburgh Symphony, and Cave Canem. She is a member of the Mendelssohn Choir of Pittsburgh.
This webinar is part of OPERA America's year-round series of digital learning opportunities that address key topics pertinent to the industry. Learn more and see what's next at OPERA America Webinars.
Looking for more opera in your life? Check out the National Opera Calendar to find out what's on stage near you.
Generously supported by the Dr. M. Lee Pearce Foundation.